Measure how employees and everyday users experience your building, not only what the tenant contact thinks.
Traditional customer surveys in real estate primarily measure the tenant relationship. In residential properties, that usually works well because the tenant and the user are typically the same person or household. Asking one or two people per unit is enough.
In commercial real estate, it is different. Measuring "the tenant" often means surveying one or a few contact people in each tenant company. That is valuable for understanding the tenant's relationship with the landlord or property manager. But it does not capture the experience of the many employees who actually use the building every day.
NEMEET User Index is designed to measure that missing perspective.
A tenant survey tells you how the tenant company experiences the relationship, the contract, and the delivery as a customer. A user survey tells you how the building and its services work in practice for the people using it daily.
When you only ask a few contact persons, you miss a large amount of information that exists at the user level across the tenant's employees.
In the past, the real estate product was often simple. A tenant received keys or access cards at lease start, and there was limited interaction until renewal years later.
Today, the product is more multifaceted. It is not only square meters. It includes shared facilities, services, and amenities such as meeting rooms and common spaces. As the delivery becomes more service-oriented, it becomes more important to understand what the end users actually experience.
NEMEET User Index helps you measure that experience directly.